This is the sixth in a series of seven articles that tell you how to sift through all the home business opportunities you hear about every day, and find the PERFECT home based business for you.What makes an opportunity P.E.R.F.E.C.T.? In the first five articles in this series, we learned that the “P” in PERFECT stands for “Profitable”, the first “E” in PERFECT means “Easy”, the “R” stands for “Real”, the “F” means “Fits With Your Desired Lifestyle”, and the second “E” stands for “E-friendly”.Key Number Six-
The “C” in PERFECT stands for “Competitive”. Can your home based business be competitive? Can you win your share of the business, or even be a market leader?In your PERFECT home based business, you will offer products that are better, different, provide more value, or are offered in a different way, allowing you to compete effectively and get your share of the profits. Don’t make the mistake of thinking that “cheaper” means being competitive. Sometimes trying to be the cheapest product is a losing proposition for you, and also for everybody else trying to compete with you.”Competitive” means:• You have a unique selling proposition (a unique or better product or service, or one that is offered in a unique or different way). This gives you a way to answer your prospect’s question “Why should I buy your product, and why should I buy it from you instead of your competitor?”.While it’s great to have a better product, sometimes just having a better product is not enough to be competitive. According to another marketing expert Mark Joyner, you need to find a way to make an “irresistible offer” to your prospects, one that makes them feel like a fool if they don’t take you up on your offer. Then, you’ll really be “competitive”.If you create your own products based on your knowledge, experience, and personality, this will contribute to your unique selling proposition. Nobody else can offer your unique perspective on the subject matter you create your products around.• Your product and market enable you to be a big fish in a small pond.If possible, you want to be able to control the market in a smaller niche, not just get your small share of a larger market where you are one of many “same old same old” suppliers. Still, there’s nothing wrong with getting a small share of a very large market, if you can do it with your own irresistible offer. It’s just harder to be competitive in a large market.• Having a high publicity potential (news worthy, new, novel, popular fad or trend).This is certainly not the most important factor, but it really helps if your PERFECT home based business or product does have a high potential for publicity. You can get thousands of dollars in free publicity if you can get press coverage and internet coverage by writing “news worthy” news releases and articles.• Rapid, wide distribution can be accomplished.The first to market with a new product often wins the highest profits and gets the highest market share. Whether your product is “new” or not, you need to get the word out about it quickly to the broadest audience to be competitive and remain competitive. Sometimes the best protection you can have for your product, even better than patents or copyrights, is to make sure the whole market knows about it first and fast.We’re almost there. The PERFECT Home Based Business must be COMPETITIVE. And, it must be PROFITABLE, EASY, and REAL. It must FIT WITH YOUR DESIRED LIFESTYLE, and must be E-FRIENDLY.